I help multi-location consumer brands grow through paid media, social content, and lead generation systems that drive real, measurable revenue.
I'm a performance-driven digital marketer with 2.5 years of hands-on experience inside fast-growing franchise brands. My work spans paid media, organic content strategy, lead generation systems, and conversion optimization.
Where most marketers focus on impressions or engagement, I build systems that tie directly to customer acquisition and revenue growth. Whether it's a paid funnel, a viral Reel, or a catering lead system — everything I do is built to scale.
My experience inside multi-location restaurant brands means I understand the operational reality of marketing at scale — not just the theory.
Built and managed the paid advertising system across 24 Shawarma Royale franchise locations — Meta, Google Search, Performance Max, and YouTube — focused on customer acquisition and franchise expansion lead generation.
Created a catering-specific lead generation funnel from scratch through Meta and Google Ads, opening a net-new revenue stream. Also implemented AI-powered review response workflows with automated negative review alerts across all 31 locations.
Looking for a growth marketer who understands multi-location brands, paid media, and content that actually converts? Let's talk.
Based in the Greater Toronto Area — available for remote engagements and local brand partnerships across Ontario.
SOCIAL MEDIA
GROWTH
Shawarma Royale's Instagram had been stuck at ~17K followers for 4 years with stagnant content and no momentum. After taking full ownership of social — scripting, creative direction, editing, and analytics — the account broke through in a single month.
The strategy: trend-led short-form content, stronger hooks, consistent posting cadence, and performance analysis after every piece. No paid promotion. Pure content execution.